Marketing for Dummies – Part 2

The above picture is from my latest photo shoot. I hope you like my pink bow tie.

Okay. Okay. Seriously, last week we bgan to look at marketing and I left you with the following thoughts.

The public must be aware of your product, which in the case of writing, is two-fold – your book, and you. It’s not enough to get your book in front of people. You must also sell yourself. By that, I don’t mean to be pretentious and put on a front. Be yourself. What I do mean is that people must learn to trust you. That calls for building relationships, and that’s not an easy task.

So, how do we do that? There are several things to consider . . .

If you are to “sell” yourself, people must first know of you. In this world of technology, the best way to do that may very well be through the internet. The best way to do it through the internet is two-fold.

1.) You really need to have a website. You need a place to share your thoughts, not just about writing but about life in general. You are more than a writer. You are a person with interests, goals, emotions. While you don’t want to overdo the emphasis on you as a person, do be transparent. Let your readers know what makes you tick, what drives you. Show a bit of your human side.

2.) Your website is the place to highlight your work, whether it be books, ebooks, or blogs. Shine the spotlight on your projects. Let people know what’s going on. As they get to know you, they will begin to trust you (don’t violate that trust). As they begin to trust you, they will begin to trust your work.

Your website should include a page where people can purchase your material easily. There should be a contact page where your readers can contact you, preferably through email. It can be dangerous making phone numbers available over the internet. A picture of yourself is always helpful, and the best place to put it – high on the home page. It’s a proven fact that folks notice pictures more than the written word. People surfing the net will react more positively to a picture than to what you write. If there is no picture, they may not even read what’s written.

There are many free and low-cost website builders available on the internet. Do some research and see which works best for you. We will continue with these thoughts next week. See you then.

WFK

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