These are unusual times we’re living in. Our collective heads are spinning trying to figure out what’s going on, how to make the best of the new normal, which isn’t normal at all. Still, we adjust. We push through. And we’re here are on the other side, at least for now. Come October, we’ll likely be back in it. Yes, unusual times for sure, but the unusual business of writing continues.
When someone asks you, what business are you in, how do you answer? Do you default to your day job – or do you proudly tell them you are a writer? It seems to many people, being a self-published author isn’t an actual business. Then what is it?
For some, writing is their day job. For many, it is a hobby, and what a wonderful hobby it is! Still, there are many who write part time. If you see writing as your day job, or you write part time, it a business. I wonder – do you see it that way? Do you approach your writing as a business?
Have you noticed it is hard to sell books these days? Books are not a necessity. There are so many other avenues to claim our hard-earned money. Food and housing must come first. Gas prices are rising again. Insurance premiums climb higher. An author must compete with these – and there are the other authors, the competition. If your goal is to sell books, then you have a business complete with competition, expenditures, oh, and tax reporting.
Let me share some quick thoughts about the business. If you consider writing a business, maybe you need to write – a business plan.
C. S. Lakin says, “Not using a strategic plan is akin to wandering lost in a desert with only a quart of water and a bad sense of direction.” She then lists four key areas to tackle in setting up your business plan. I’ll list them for you here:
1. Vision – where do you see yourself one year, two years, five years from now?
2. Strategy – how are you going to get from here to one year from now?
3. Tactics – the actual methods you will use to get from point zero to the future. This will include self-imposed deadlines.
4. Action – it should go without saying that if you go through the planning and do nothing, nothing will happen.
Working together all four points will give you a solid business plan that will get you to where you want to be. You build on these four key areas as they relate to your specific situation. Put it in writing and remind yourself often of your goals. Re-access where you’re at and change your plan accordingly from time to time.
That’s it for another seven days. Enjoy them.